It’s a book about creating choice.

It’s about answering challenging questions, facing cold hard truths, getting gritty and changing your story.

What if you simply decided to change your story?

You have a choice.

You can change.

And here’s the thing, you don’t have to change the world.

All you need to change is you.

You could continue to believe that the problems are everyone else, that changing is impossible and that this couldn’t possibly work for you.

Or you could decide to trust us.

Some of this may be hard to hear. Some of the questions will be challenging and sometimes it will feel like we are saying it’s all your fault. And some of that is true. But then you always knew that it was possible to change, it’s why you’re interested in this book.

Decide it’s time to choose.

Decide it’s time to get gritty.

Decide to change your story.


Hello. I’m Jacqui Flavell, and I’m fat.

I’ve always been fat. Not housebound, can’t tie my own shoes fat, but fat. Since I was 15, I’ve been on a never-ending cycle of diets, spending a fortune on coaches, nutritionists, meal plans, juice cleanses, and apps. And yet, I’m still fat.
I’m 55 years old. 5ft 4in. I emerged from lockdown at my heaviest, 19 stone 10lbs. The day I began Mounjaro in May 2024, I weighed 17 stone 8lbs.

This is my personal story.

I’m not here to tell you that my story is yours, everyone’s journey is different. And I want to be clear: this is my choice, and I am not judging anyone else’s. My hope is that my story will offer comfort, clarity, and maybe even reassurance for anyone considering weight loss injections. This is a real, honest account of an ordinary person in the UK, not a celebrity, not a doctor.

Your Skinny Jab Story.
In addition to my story, you’ll find space to start your own “skinny jab” journal. Because your story, is uniquely yours.

“A brilliantly honest and insightful read that informs and entertains in equal measure.” – Sara Duffy

“If you are wondering: Is it for me? Does it work? What will happen? Will I stop enjoying food? Then this is the insight you need.” – Alayne Kelly